Why CRMs Feel Heavy (And What to Do About It)

You have tried a CRM before. Maybe several. And at some point, you stopped using it.

You are not alone. The average CRM adoption rate hovers around 40%. That means more than half of the people who sign up for these tools eventually abandon them.

The Problem with Traditional CRMs

Most CRMs were built for a specific use case: large sales teams with dedicated salespeople, managers who need reports, and admins who configure the system.

These tools assume you have:

• Time to set up pipelines and stages
• A defined sales process to model
• Someone to maintain the system
• A team that needs reporting

But what if you are a solo consultant? A small agency? A founder doing sales yourself?

The Overhead Tax

Every feature in a traditional CRM comes with overhead:

• Pipelines require you to define stages and move deals through them
• Custom fields need to be configured and then filled out
• Integrations require setup and maintenance
• Reports need to be built and interpreted

This overhead adds up. Before you know it, you are spending more time maintaining your CRM than actually talking to clients.

What You Actually Need

If you are like most independent professionals, you need something simpler:

1. A list of people - clients, prospects, contacts
2. Next actions - what do you need to do for each person?
3. Reminders - when should you follow up?
4. Notes - just enough context to remember what happened

That is it. No pipelines. No forecasting. No complex workflows.

The Simple Approach

We built Simple because we were tired of the overhead tax. We wanted a tool that takes 2 minutes to start using and never gets in the way.

The key insight: most of us do not need a sales machine. We need a reliable way to not drop the ball with our clients.

If you have ever felt overwhelmed by your CRM, maybe the problem is not you. Maybe the tool was built for someone else.

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Ready to try something different? Start free and see how simple client tracking can be.